Reclaiming Broadcast & the Digital World
TV and radio never went away, but I would argue that the “For you” algorithms of TikTok et al. have taken the spotlight. Don’t get me wrong: I love getting served a uniquely curated feed as much as the next second-hand thinker, but let’s take a moment to discuss one of the greatest gifts of TV and radio broadcasts: SHARED KNOWLEDGE.
Shared knowledge is a fundamental ingredient in forming relationships and communities, and something that TV and radio broadcasts help build. Cities like Malmö can only curate and broadcast so many TV channels, giving us all the time to familiarize ourselves with the same limited set of options. Even though the content is fleeting, the channels are constant. No matter what they choose to air, TV4 and SVT are not going anywhere.
This brings me to how I fundamentally view TV and radio broadcasts more as places than just content—and when my dad asks ”Did you see the game last night?” it’s not really different from asking ”Were you there last night?” The couch? The stadium? Whatever. The point is that the same thing happened in front of us both at the same time…